Why We Invested in Vixiees – AI for B2C Sales Teams That Can’t Slow Down

At Decelera Ventures, we back founders who deeply understand real-world bottlenecks and design smart, scalable systems to eliminate them. Vixiees does exactly that—helping B2C sales teams move faster and perform better by transforming unstructured workflows into guided, AI-powered execution.

In a world where growing your sales team can’t always mean hiring more people, Vixiees enables teams to scale through automation, structure, and real-time intelligence—streamlining daily operations and increasing performance consistency.

Alex Sánchez, Cofounder of Vixiees, pitching at #DeceleraMenorca2025

The Challenge: Scale Sales Without Adding Chaos

High-volume B2C sales teams face a familiar struggle: inconsistent processes, high turnover, and a lack of visibility into daily execution. Traditional CRMs weren’t built for this pace—they’re passive systems that log activity rather than drive it.

Vixiees brings clarity. Its platform acts like a real-time sales assistant—telling each rep who to contact, through which channel, at what time, and with what message. It systematizes follow-ups, reduces onboarding time, and ensures teams operate like their best performers, every day.

Why We Invested in Vixiees

The company was founded in 2022 by a seasoned team with deep expertise in technology, product, operations, and brand. Drawing from their prior experience scaling Swipcar—later acquired by Cazoo—the founders have built a tool that addresses the critical execution challenges B2C sales teams face daily.

Vixiees focuses on a clear and underserved segment: high-intensity B2C teams in sectors like home services, healthcare, education, and telecom. These industries rely on fast, high-quality human interactions at scale—but have lacked the tooling to standardize and optimize them.

The opportunity is global. With plans to expand into the North American market—the world’s largest for contact center and inside sales tooling—Vixiees is positioned to become a category-defining platform for operationally focused sales execution.

Pablo, Alex & Nil: Builders with Vision and Range

Pablo Pascual, co-founder and CEO, brings a rare blend of technical depth and entrepreneurial execution. After leading engineering and product at Swipcar and Cazoo, he now builds systems that don’t just track performance—they drive it.

Alex Sánchez, co-founder and COO, complements this with strong commercial operations and go-to-market experience, honed across Spain, Italy, and the UK in fast-growth B2C environments.

Nil Roda, late co-founder and CMO, brings a unique background in brand, storytelling, and participatory innovation. With experience across both non-profit and commercial sectors, Nil has helped position Vixiees not just as a tool—but as a movement for how modern sales should operate. His strategic vision and creative leadership have been key to shaping the company’s identity and message.

Nil Roda, Cofounder & CMO at Vixiees, in a 1:1 with Gennaro Bifulco, Investment Advisor at #DeceleraMenorca2025

Shaping the Future of B2C Sales

Where traditional CRMs log what’s been done, Vixiees drives what comes next. It bridges the gap between sales activity and sales execution—putting the power of structured process, automation, and AI in the hands of every rep.

At Decelera, we believe great growth doesn’t come from more effort—it comes from better systems. That’s exactly what Vixiees delivers. And that’s why we’re proud to support them. If you’re a founder looking to scale with purpose, apply for our next program and be part of a community that helps you grow beyond the grind.